Richard W. Rodriguez
Jasmine Mendoza, who joined ALG Holdings in May, oversees all marketing efforts, develops and executes comprehensive marketing strategies, and manages agencies and marketing tasks.
ALG, based in Fort Worth, is made up of companies in several industries, including commercial and residential real estate, oil and gas, as well as food and beverage, and entertainment.
Mendoza ensures consistent brand messaging across all marketing channels for Perrotti's Pizza, Perk Coffee Shop, Hyenas Comedy Club, and oil companies. In doing so, she monitors and analyzes digital metrics to boost engagement and conversion rates, oversees vendor relationships, and evaluates the success of marketing campaigns.
“I started my career in finance. I quickly discovered that while I enjoyed the analytical side, I was drawn more to the creative and strategic aspects of business,” she says. “I realized that marketing was the perfect blend of strategy, creativity, and data-driven decision-making.”
What are you doing when at “play”? “You’ll often find me at Rev Fit. I also love practicing my pickleball skills at Courtside Kitchen or dining at Bricks and Horses.”