Richard W. Rodriguez
Nothing in this world, Calvin Coolidge once wrote, can take the place of persistence. Not talent. Not genius. Not education.“Persistence and determination alone are omnipotent,” the former president said.
We need look no further than Christie Moore, CEO of Mansfield Funeral Home. A three-time finalist in the Up-and-Coming category, she returns this year as an Entrepreneur of Excellence. Moore has built one of North Texas’ most respected, woman-led funeral service organizations, with locations in Mansfield and Frisco.
Her journey began at just 9 years old, when she first felt called to serve others as a mortician. After earning degrees from Hampton University, Tennessee State University, and the Dallas Institute of Funeral Service, she went on to teach there before opening her own firm. Defying early rejections based on gender and age, she transformed a struggling business into a thriving enterprise.
Moore’s vision is to redefine the funeral experience through healing-centered, personalized services that blend tradition with innovation — from digital memorials to modern planning options. Under her leadership, revenue grew 24.5% in 2024, with profits more than doubling.
Her Christie K. Foundation extends her mission, providing grief, health, and financial literacy programs for women and families in need.