Richard W. Rodriguez
Founded in 2012 by Joe Brown, HF Custom Solutions began with T-shirts sold from his home to TCU fraternities and sororities. When Brown lost his full-time job, he turned that setback into a launching point, growing HF into a 20-person team serving hundreds of clients and reaching new million-dollar milestones year after year. Vice President of Operations Carolyn Phillips helped strengthen systems, culture, and growth. Together, they’ve built a thriving, values-driven company known for innovation, teamwork, and a hands-on commitment to doing business differently.