Richard W. Rodriguez
Founded in 2017 and headquartered in Fort Worth, Bluebird Creative Co. is a full-service marketing agency specializing in branding, digital strategy, social media, and design for clients across health care, real estate, and professional services.
Entrepreneurship is part of Alex Klinedinst’s DNA. A third-generation business owner, she launched Bluebird to fill a gap for results-driven marketing rooted in honesty, simplicity, and agility. What began as a one-woman operation with a laptop and loyal dog has grown into a 10-person agency serving 250-plus clients and generating nearly $2 million in annual sales.
A certified Women’s Business Enterprise and member of the American Advertising Federation, Bluebird leads with innovation and integrity. The agency integrates AI-driven tools to boost creativity and efficiency while maintaining the human connection that defines its brand. Its AI-supported website service enables small and mid-sized businesses to compete at scale.
Inside the agency, Klinedinst fosters collaboration, encouraging employees to identify improvements and share in company wins. Beyond business, she gives back through nonprofit partnerships, mentoring emerging creatives and serving on boards that promote education, entrepreneurship, and inclusion.