Olaf Growald
George Apodaca this summer opened BLANC Cowork + Studio in Fort Worth, the latest addition to the city’s cowork scene. Apodaca, who’s worked out of Las Colinas, saw opportunity in Fort Worth. “The creative community is growing in Fort Worth, and it’s exciting to be a part of it.” The space is at 2212 W. Peter Smith St. off of Interstate 30 and Forest Park Boulevard near downtown.
The 7,000-square-foot space is in a converted industrial warehouse and is designed to support photography, video, visual arts, and other “creative musings.”
What It Offers
- Three studios: 1,600-square-foot production; 408-square-foot photo or production; 310-square-foot studio with green screen
- BLANC Space: 2,500-square-foot open industrial shooting space
- Kitchen: 450-square-foot industrial loft-style kitchen
- 12 hot desks
- 10 dedicated desks
- Three private offices
- Clients can bring their own equipment or rent BLANC’s
Turning Point
- Apodaca has a 1,500-square-foot space in Las Colinas. “We were looking at doubling that. We stumbled upon this space. It just had kind of opened up. It had the things I knew I wanted. I knew we wanted to generate revenue from the space. We knew that other creatives needed space.”
- “It was air-conditioned. [In searching for spaces,] we were running into a lot of spaces without AC, insulation. It wasn’t anything we knew we couldn’t handle. I was definitely capable of doing that.”
Ease of Use
- “Studios can be intimidating. You can come in here and start creating content of any kind.”
- Apodaca’s Arcpoint Studios can help clients create. “We’re essentially giving you a blank canvas.”
- “The ideal customer is somebody who needs to make consistent content for their brand. They don’t need to be an expert. We have studios and capabilities for them.”
Fort Worth Hispanic Chamber of Commerce Apodaca celebrated the studio’s grand opening with the Chamber. “I saw how involved they are, and I knew I wanted to be part of them.”