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Deeper tones give the office lobby a warmer, old-world feel. Multiple wall screens can be customized to welcome visiting clients.
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Art elements stand out amid the space's overall minimalist aesthetic. Agency Habitat held an in-office design contest among the firm's art directors for the mural on the east wall; Michele Farren came up with the winning image.
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No one has an office at Agency Habitat. Instead, employees are encouraged to move about wherever they please.
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From traditional conference rooms to homey lounge areas, plenty of spaces allow for collaboration.
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Soundproof phone booths allow employees to take calls in a private space.
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The space sticks with a neutral color scheme, accented with pops of greenery.
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The adjacent Lowtown Studios is a full-service audio/video production facility, complete with four sound stages, a recording booth, hair/makeup stations, and a shooting kitchen.
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The space's design takes inspiration from cafés and coffee shops, even including a retail section with company merch.
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The kicker about Agency Habitat’s stylish new office just north of West Seventh Street — no one actually has an office.
The 30,000-square-foot warehouse at 2733 Cullen St. — designed with a minimalist, coffee shop-esque aesthetic — has all the makings of a creative workspace. There are lounge areas, conference rooms, and open-concept desks, plus a few elevated amenities like an upstairs loft and restaurant-size bar equipped with a kegerator and cold-brew coffee on a tap. Another perk is the adjacent Lowtown Studios, a separate enterprise run by the marketing firm’s president and CEO Neil Foster, offering four sound stages and other audio/video production capabilities.
And every space is open for anyone to use, whether C-level executive or entry-level employee.
“What I have understood is, you have managers that are getting promoted because they’re doing a good job, and the next thing you know, they get an office, close their door, and they’re not accessible to any of the employees that they manage. It never made sense,” Foster says. “This way, I think overall, it’s a better way for people to communicate, know what’s going on, and meet people from other teams.”
Executive creative director Lauren Coleman personally handled the interior design, partnering with Dallas-based Coeval Studios to finalize the overall look. The new space correlates with the company’s rebranding. (Agency Habitat was formerly GCG Marketing, officing on West Seventh Street.) The move and the rebrand took place in 2020.
“A big part of our business is creative inspiration,” Coleman says. “We’re big believers that the spaces around you inform how you think. By sitting in the same place every day, with the same people every day, you’re having one perspective every day … each space was concepted to make sure there were different ways for people to work.”