Whitney Howell is in the business of small businesses — the owner of Shop Small Fort Worth has spent the last three years providing opportunities for local brands to sell products through Shop Small’s pop-up events or utilize its showroom and coworking space, The Collective. But this year, Howell’s own small business saw growth — Shop Small expanded to the building next door and now holds six large studio spaces, an approximately 700-square-foot storefront area and five other build-to-suit spaces. While the finish-out is still in progress, Howell says the office is now move-in ready.
The mom of two says she’s always on the go, so she looks for ease and flexibility in her personal wardrobe. A lot of brands she partners with sell fashion pieces that align with her taste. Here, she puts together both casual-Friday and Friday-night looks — entirely from local brands she’s partnered with for Shop Small’s recently launched discount card program, which gives shoppers discounts for showing the card at participating local retailers.
Olaf Growald
Casual Friday
Flowy Fort Worth Tee, Cowtown Made, $36
Dress Pants - Navy, Keeping Up with the Joneses, $142
Luxe Brass Handle Handbag - Sage Suede, Tribe Alive, $168
Figure Earrings, Tribe Alive, $88
Recycled Ammunition Bracelet Set, Winton & Waits, $32
Acrylic Cuff, Winton & Waits, $14
Bead Bracelet – Seafoam, Winton & Waits, $18
Olaf Growald
Friday Night
Paris Sleeveless Dress, Keeping Up with the Joneses, $345
ABLE Joselyne Lavender Suede Slingbacks, Winton & Waits, $138
Susan Standeffer Designs Feather Earrings, Keeping Up with the Joneses, $125
Adera Paper Bead Long Necklace, Winton & Waits, $32
Fort Worth Skyline Necklace, Cowtown Made, $48
Envelope Clutch - Natural Leather, Tribe Alive, $98