Beth Hutson is a video producer and publicity guru by day, but by night — or any time, really — she’s a mocktail mixologist through her zero proof lifestyle brand, The Elevated Elixir. It’s a division of Elevated Content Co., the creative branding agency she runs with her husband, Brian.
The Hutsons “broke up” with alcohol a few years ago. Brian, a former wine buyer, has been going zero proof for eight years straight, Beth says. Struggling to find quality nonalcoholic beverages, Beth decided to launch her own — and The Elevated Elixir was born.
“Alcohol is something that was always around us in our careers and social lives. We loved the flavors and fellowship but not the way it made us feel,” she says. “I wanted to make zero proof cocktails more accessible, fun, and without stigma.”
Here’s a recipe for one of Beth’s alcohol-free concoctions. Find The Elevated Elixir on Instagram (@theelevatedelixir).
Pomegranate Pear Fizz
Ingredients
2 ounces Looza pear juice
2 ounces pomegranate nectar
1 ounce Lyre’s Classico zero proof sparkling wine
1/2 cup pellet ice
Directions
Combine pear juice, pomegranate nectar, and pellet ice in a shaker and shake gently.
Strain into glass.
Top with Lyre’s Classico and enjoy.