Adobe
Caregiver Inc., a leading Fort Worth-based provider of long-term care services and support to people with intellectual and developmental disabilities, is getting ready to restart its expansion, coming out of the pandemic.
As part of that, the company this week unveiled a rebranding to reinforce the company’s values of complete care, compassion, and inclusion and diversity.
"We are excited to launch the new corporate brand that represents our commitment to being a best-in-class choice for IDD services," Mark Lashley, Caregiver’s chief executive, said in a release. "The results of a collaborative process, the fresh branding honors the incredible investment our colleagues make to serve the individuals we care for day in and day out."
Caregiver said it’s “experienced a high rate of growth marked by the acquisitions of 20 companies in five states since 2015.”
It’s ready to resume growing, the company said.
“Following a break during the pandemic, the company is embarking on a new acquisition season. The rebranding celebrates the company’s success and symbolizes a renewed sense of hope for employees, care providers, and the people they serve.”
The company said its new logo contains several key elements:
- Complete Care: “A circle stands for completion, signifying our commitment to providing high quality care without end.”
- Total Compassion: “Helping hands represent our compassion and focus on supportive leadership.”
- Inclusion and diversity: “Three colors represent our commitment to diversity and creating an atmosphere of inclusion for all people.”
Caregiver said it plans to “immediately deploy digital assets of the new brand and display new signage at its support center in Fort Worth. Additional branding changes at the company’s locations in Texas, Indiana, Ohio, Tennessee and Georgia will begin in the fourth quarter of 2021.”
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