PR Newswire
Peter Smith, left, and Jerry Jones
The Dallas Cowboys, with a distinguished history of deploying cutting edge playbooks on the field and in the marketplace, are making another lead play in the arena of endorsement deals.
C
The deal marks the first cryptocurrency partnership with an NFL team.
The announcement was made by Cowboys owner Jerry Jones and Peter Smith, Blockchain.com co-founder and CEO, at a news conference Wednesday at the teams headquarters at The Star in Frisco.
The agreement will include extensive branding, advertising, content and event opportunities. More specifically, the deal includes club space inside AT&T Stadium, rights to social/digital integrations, highly visible signage within the stadium bowl, as well as extensive TV, radio, and digital advertising. The partnership will also create ways for fans to quickly access Dallas Cowboys content and their Blockchain.com Wallet.
"Blockchain.com is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products, and remains relentlessly focused on customers," Jones said. "They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world — and that's a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with Blockchain.com."
In addition to strong visibility, the partnership will bring together communities both virtually and online via engaging social media promotions. Fans can expect to gain access to exclusive experiences and rewards through their Blockchain.com Wallet, ranging from away game VIP trips to player-hosted events. The teams will curate inclusive fan experiences with an upcoming "Block Party," and an educational summit for interested fans to learn more about the digital assets space.
With an aligned mission, both brands will create philanthropic campaigns where transactions can give back to the community, especially around the holidays. Finally, content will be produced to help members of the organization, the team, and fan community to understand cryptocurrency and Web3.
“We chose to partner with the Cowboys because they represent the most trusted brand in professional sports, they compete with a champion mindset, and believe in long-term partnerships," said Smith. "Growing up in rural America where football is deeply rooted in the culture, I'm incredibly honored to join forces with the world's most valuable sports franchise and the Jones family, who have dedicated their lives to building a first-class franchise on and off the field for 33 years.”