Via LinkedIn
Fort Worth-based The Starr Conspiracy, a marketing agency known for its work with top tech companies, announced on Tuesday that it is rebranding.
The firm is now TSC.
Ashley Bernard
The change marks the evolution of a brand that has served the tech industry for 25 years, according to a press release.
This rebrand reflects a new direction at TSC, including a “revitalized” leadership team, expanded service offerings, and a new headquarters in Fort Worth's cultural district.
As part of the changes, the firm announced that Ashley Bernard has been appointed CEO, a title she has shared with founder Bret Starr for more than a year while working on the rebrand.
The rebrand is officially being unveiled at the 2024 HR Technology Conference & Exposition.
"TSC is known for pushing boundaries and thinking differently," Bernard said in a statement. "Our rebrand builds on what makes us unique and reflects who we are today — a full stack agency, redefining marketing for tech companies. Marketing has changed, tech has changed, and so have we."
Starr will remain “fully engaged” but in his new role as Chief AI Officer, where he will focus exclusively on advancing B2B marketing theory, driving AI innovation, and enhancing client success.
Bernard’s tenure at the agency spans a decade, beginning soon after her graduation from TCU. She received a BBA in marketing there.
"There is literally no one in the world that I trust more to lead us into the future during such transformative times," Starr said. "Ashley has a clear vision for our agency and a spotless track record of achievement and success. Our agency is stronger with her at the helm."
In addition to Bernard's appointment as CEO, two other leadership team members will be taking on expanded roles as part of the agency's transformation. Racheal Bates, vice president of Customer Experience, and JJ La Pata, vice president of Digital Strategy and Insights, will play critical roles in driving the agency's innovative approach to radical go-to-market strategies, experience design, brand strategy, defining moments, and sales experience alignment.
TSC's new services are designed to empower tech companies to break free from outdated marketing playbooks and drive real growth.
"Our approach is centered around creating abundant experiences that resonate deeply with people," Bernard said. "At TSC, we don't believe in just optimizing old models. We blow them up and create something entirely new — taking into account holistic experiences and that build lasting connections."