Visit Fort Worth
Cynthia Sanchez Serrano has been named director of the city of Fort Worth Public Events Department, where she will lead Phase 2 of the Fort Worth Convention Center’s $701 million expansion and modernization project.
Cynthia Sanchez Serrano
Sanchez Serrano succeeds Mike Crum, who guided construction of Phase 1, delivered in December. Crum will remain with the city in a part-time advisory role for the next several months as deputy director, with the role change effective Feb. 7.
“Mike committed five years to us to lead the convention center expansion and other transformative projects, and due to pandemic delays, stayed an extra year to make sure they were launched,” City Manager Jay Chapa said. “Cynthia’s 26 years of experience and dedication to our city team, tourism partners, and clients will provide steady leadership as we continue with Phase 2 of the center’s transformation and transition management of Will Rogers Memorial Center to the private sector.”
Sanchez Serrano will continue as general manager of the convention center through the end of the year. Promoted to deputy director in 2025, she previously served as assistant director and operations manager.
She holds industry credentials from the International Association of Exhibitions and Events and the International Association of Venue Managers. She earned degrees from TCU and UT Arlington, with coursework completed at Texas Wesleyan University.
“I’m honored and ready to lead both of these iconic centers into their next exciting chapters,” Sanchez Serrano said. “Our team will remain focused on providing excellent customer service to our clients and guests while delivering a best-in-class venue that showcases Fort Worth’s renowned Western heritage and hospitality to visitors and residents alike.”