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Financial Benefit Services (FBS) of Richardson, an independent employee benefits firm specializing in the Texas public school market, has rebranded as Higginbotham Public Sector following a two year, mutually beneficial relationship with Higginbotham, the Fort Worth independent insurance, financial, and HR services firm.
“We are thrilled to bring FBS fully under the Higginbotham brand umbrella as Higginbotham Public Sector,” said Rusty Reid, chairman and CEO of Higginbotham, in a statement. “FBS is the leading benefits broker for public schools in Texas, and they built that market by offering specialized services and technological innovations that other brokers just don't have.
“For the last two years, our firms have joined forces to serve both the benefits and commercial insurance needs of that market. Now under the Higginbotham name, that synergy can expand beyond our state's borders.”
Kyle James, FBS managing partner, noted the firms creative tools that “no one else is using,” such as a proprietary online enrollment system, a smartphone app that's tied to the platform, text notifications, and a range of engagement and educational features.
“Now that we're Higginbotham Public Sector, we can go into Higginbotham offices in all these other states and show people what made us so successful in Texas and what we can do in their public sector markets as well,” James said.
“It's important to us that those long-term clients — and all our clients — understand that our services and our people are not changing just because our name is changing. Our people are the real reason we have such a high retention rate with our clients. We're not changing anything there.
“All that's changing is our name, our branding — and our ability to offer the same level of support and service to public sector clients well beyond Texas.”