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HTeaO’s annual round-up campaign reached a new milestone this year, raising $150,110 to support the Ryan Palmer Foundation Breast Cancer Initiative, the company announced.
The total marks the most successful year in the campaign’s four-year history.
All through the month of October, customers at all HTeaO locations nationwide were encouraged to round up their purchases to the nearest dollar. According to the company, 100% of those contributions fund the creation of Hope Kits for breast cancer patients undergoing treatment. Each kit includes comfort items such as fuzzy socks, a tumbler, tea, a Thrive Causemetics product, unscented lotion, lip balm, a HOPE journal and pen, an inspirational bracelet, educational resources, and a handwritten note from Jennifer Palmer.
“The generosity of our customers and franchisees continues to amaze us,” said Justin Howe, co-founder and CEO of HTeaO. “To raise more this year than ever before speaks volumes about the strength of our communities and the kindness of the people who visit our stores every day. This partnership with the Ryan Palmer Foundation reflects what Brewing Purpose is all about, coming together to make a meaningful difference.”
Founded in 2003, the Ryan Palmer Foundation supports youth and families in need. The Breast Cancer Initiative launched in 2019, inspired by Jennifer Palmer’s experience with chemotherapy, has since distributed Hope Kits to hundreds of patients across the country.
HTeaO marked Breast Cancer Awareness Month with pink straws at all locations as a visible show of support. The iced tea franchise, which operates more than 150 stores nationwide, says its Brewing Purpose platform unites franchisees, employees, and customers around community impact.
“Watching this partnership grow each year fills my heart with gratitude,” Palmer said. “Through HTeaO’s incredible support, we’ve been able to reach hundreds of women and families walking through one of life’s hardest battles. It’s proof that when people come together with purpose, hope always wins.”