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Keepit’s plans to expand to the American market has a very Western feel.
The Copenhagen-based company announced last week that it had formally entered the market with plans to establish its U.S. headquarters in Euless and hire as many as 25 employees. The announcement follows a $30 million investment designed to fuel Keepit’s global growth in becoming the category leader in the SaaS data protection market.
Keepit, a market leader in cloud backup and recovery, protects data in key business applications including Microsoft 365, Google, and Salesforce, and covers a broad client base of major corporations and institutions across all sectors and industries globally. The company is the world’s only independent vendor-neutral and blockchain-based cloud dedicated to SaaS data protection.
“Keepit is excited to formally establish a presence in the United States and to broaden its customer base among U.S. information technology enterprises,” says Chris Braden, Keepit’s vice president for sales and channels for the Americas. “With the rise in and prevalence of ransomware, businesses are seeing that it’s important now, more than ever, to ensure that their data is properly backed up.
“The fact that Keepit is built on blockchain technology gives us tremendous competitive differentiators and provides our partners with a distinct advantage and protections when it comes to their cloud-based data. The very encouraging early response from partners is a testament to the demand for Keepit’s product and the huge market opportunity ahead of us.”
Keepit's customer list includes clients in 46 countries with most of those in the retail, health care, finance, legal, and municipal sectors. The company was founded in 2007 by data hosting entrepreneurs Frederik Schouboe and Morten Felsvang.