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Kwedar & Co., a leading public relations and marketing agency based in Fort Worth, has announced the appointment of D’Arla Tyler to the firm’s newly created director of Public Relations & Client Services.
D'Arla Tyler
The firm said her appointment marks a significant step forward as the company scales operations to meet the growing needs of clients in the burgeoning North Texas area and beyond.
“Maintaining consistent branding and thoughtful messaging can be challenging for growing businesses trying to do it on their own,” Lauren Kwedar Cockerell, founder and president, said in a statement. “When companies make the decision to outsource their PR and communications needs, they wisely allow themselves to focus on their business and what they do best.”
Kwedar & Co. provides one-stop-shop strategic communications, public relations, and marketing services to a wide range of clients throughout the business and nonprofit sectors.
“In turn, what we do best is provide powerful, customized strategic counsel, tactics and content to help fuel businesses as they grow and scale,” Cockerell said. “It’s a winning formula, and our business has grown so much in the last few years. We knew we needed to add a senior team member laser-focused on the client experience. We just had to find the right person. D’Arla Tyler is that person.”
Tyler will develop and deliver PR and brand messaging strategies tailored to meet each client’s unique goals, while serving as a personal liaison to support each client’s needs. She began her career in public relations over two decades ago under the wing of legendary DFW PR executive Paige Hendricks after first working as a television news reporter and later as a promotion manager at the NBC affiliate in Wichita Falls.
Tyler earned her bachelor’s degree in broadcast journalism from the University of North Texas in Denton. She met Cockerell when both worked at Paige Hendricks Public Relations Inc.
“D’Arla and I have genuine history together, so I know she’s going to be the perfect addition to our team,” said Cockerell. “She has a comprehensive understanding of public relations and a rare talent for finding just the right narrative for each client — and then strategically delivering that narrative to the best possible audience. And she provides our clients with the luxury-style care they deserve.”
Most recently, Tyler worked for the Cleburne Chamber of Commerce, where she spent the last several years as director of events and in business development. There, she had the opportunity to support the business community, while serving the needs of the member businesses and organizations.
“Kwedar & Co. has such a well-earned reputation,” said Tyler. “Lauren has put together an amazing team of top-tier talents who are great with clients and great with each other. Everyone brings such a level of professionalism and trust to their work every day. I am looking forward to this opportunity to work with amazing people, for exciting clients and to help propel this business forward.”