
Paris Baguette
SPC Group, the South Korean company behind the Paris Baguette bakery-café brand, is building a 1.6-million-square-foot production facility over 37 acres in Burleson, as initially reported by BusinessKorea.
The total investment will be $160 million, according to the report. The city of Burleson and Johnson County are pitching in around $10 million to bring the project to life.
Paris Baguette is a fast-growing bakery brand in the U.S. With 210 stores already open across North America, including 57 new locations added last year, the company has a goal of 1,000 stores across the U.S. and Canada by 2030. Despite its name, Paris Baguette is not originally French but is inspired by French baking traditions.
The new facility is expected to replace Paris Baguette's reliance on frozen dough shipped from Korea or China for products sold in North America. Localized production means fresher goods, faster distribution, and the ability to meet increasing demand.
The plant will also lay the groundwork for expansion into Latin America, which SPC sees as its next big market. SPC Group’s Texas facility is also expected to serve as a hub for its subsidiary, Samlip, which specializes in mass-produced bread. However, Paris Baguette isn’t the only Korean bakery brand raising the stakes. CJ Foodville’s Tous Les Jours is also building a production facility in Gainesville, Georgia, with a $54 million investment. It, too, has a goal of 1,000 stores across North America in five years.
Industry analysts point to the unique strategy of Korean bakery brands as a key factor in their growing popularity in North America.
"Korean bakeries like Paris Baguette and Tous Les Jours often operate with hundreds of product varieties and extended business hours, unlike local brands that mainly handle donuts or bagels,” said one analyst, according to BusinessKorea. “This distinct differentiation point is appealing to North American consumers and prospective franchise owners."