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PMG, a global independent marketing services and technology company, has announced its acquisition of Momentum Commerce, a leading retail media firm known for its proprietary Velocity™ platform. The move marks the formal integration of Momentum Commerce into PMG and the official launch of PMG’s new commerce capability, aimed at helping brands drive revenue growth across retail and marketplace ecosystems.
With a team of 45 experts and proven success across platforms like Amazon, Walmart, Target, and Instacart, Momentum Commerce significantly enhances PMG’s retail media strength. The company’s Velocity™ platform monitors more than 37 million products and 880,000 brands, offering AI-driven insights in pricing, advertising, and category performance.
“This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,” said PMG founder and CEO George Popstefanov. “Momentum Commerce brings world-class talent, proprietary tech, and a relentless focus on impact.”
Founded in Fort Worth, PMG is now headquartered in Dallas.
John T. Shea, founder and CEO of Momentum Commerce, will continue in a leadership role at PMG, heading its new Commerce Center of Excellence.
“Commerce is no longer a silo,” said Shea. “Winning requires agility, intelligence. By joining forces with PMG, we’re bringing the best of both organizations together to create a truly transformative solution.”
Momentum Commerce, a top-three independent Amazon Advertising Partner, brings marquee clients like Beats by Dre, Therabody, and Generac. The acquisition also strengthens PMG’s retail portfolio, which includes Crate & Barrel, J.Crew, Kohler, Petco, and Sephora.
Momentum Commerce will operate fully under the PMG brand, with integration beginning immediately. The acquisition expands PMG’s presence in the Northeast and enhances its ability to deliver connected strategies that link real-time retail signals to performance marketing outcomes.