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Sabre and Delta Air Lines announced a new multi-year distribution agreement that continues the two companies' ongoing partnership and will “drive change in the travel industry through commercial and technological innovation.”
“Our vision is to shift the mindset of the entire ecosystem toward modern retailing, selling customers what they want, where they want it and how they want it across all channels,” Jeff Lobl, managing director of global distribution for Delta, said in a release. “We are grateful to Sabre for their innovative and pioneering spirit in taking this journey with Delta and establishing a new and exciting path forward for third-party distribution.”
The Southlake-based Sabre - global travel software and technology company - and Delta said they “expect the innovative distribution agreement to transform the way travel partners do business” and the agreement “ensures Sabre-connected travel buyers will continue to have access to Delta’s content globally while enabling Delta to continue to extend its reach with Sabre’s valuable network of global travel buyers.”
One innovation, the new Airline Storefront, developed by Sabre with Delta, CWT and other partners, is now fully available in Sabre Red 360. The Storefront offers “digital shelves that better organize an airline’s offerings in a side-by-side display to enhance the traveler’s shopping experience, driving value for both sellers and buyers across the travel ecosystem.”
“Sabre is on a journey to create a new marketplace for personalized travel,” Wade Jones, chief product officer of Sabre Travel Solutions said in the release. “Technology innovation combined with collaborative partnerships are key to realizing our vision. This new agreement is one example of that partnership philosophy, and our innovation to transform our storefront experience reinforces this by ensuring Delta and Sabre’s mutual customers can shop with confidence and see the value of the offerings available to them.”
“Sabre’s new airline storefront and rich content makes it easier to understand new airline product offerings and simplifies the purchasing decision,” Erik Magnuson, vice president–product management, mobility & payments of CWT, said in the release.
“CWT is a strong supporter of a collaborative approach to address an improved user experience for our counselors; equating to a better trip planning experience for the traveler. We see the storefront as another big step in providing the best value and personalization our customers demand.”