TMS
Steve Lowe
Steve Lowe, a veteran sports marketing executive, has been named vice president of marketing for Texas Motor Speedway, speedway officials announced on Tuesday.
Most recently, Lowe served as director of marketing and content for the relaunch of the XFL Arlington Renegades in 2023.
Prior to that, he spent 17 years with the Hamilton Tiger-Cats Football Club of the Canadian Football League where he began his career as media coordinator before ascending to senior director of Fan Experience, Brand & Content for the CFL team as well as Forge FC Soccer.
He will manage a department whose responsibilities include marketing, social media, digital content and graphic design for the Fort Worth-based Speedway Motorsports facility.
“It's an incredible opportunity to drive forward-thinking marketing strategies and ignite unprecedented levels of fan engagement in motorsports,” said Lowe in a statement. “Teaming up with such an exceptional group of peers and colleagues is a blessing, and I'm eager to harness our collective passion in connecting new fans and old with a world class racing experience"
With the Renegades, Lowe relaunched the brand, which had been shut down during Covid, through grassroots marketing and multiplatform marketing campaigns, oversaw the relaunch of all team social media channels, and was responsible for establishing and leading the Renegades game-day and event experience.
Lowe earned a bachelor's from the University of Guelph in Ontario.
“Steve brings a wealth of experience in the sports and entertainment industry to Texas Motor Speedway and Speedway Motorsports,” said TMS executive vice president and general manager Mark Faber. “His experience in marketing strategies, fan engagement and brand strategy will help lead Texas Motor Speedway into the next phase of growth and development of motorsports and entertainment events.”
The speedway is readying for the Autotrader EchoPark Automotive 400 NASCAR tripleheader weekend April 12-14. The race weekend begins with the NASCAR Craftsman Truck Series SpeedyCash.com 250 on April 12. It continues April 13 with the NASCAR Xfinity Series Andy’s Frozen Custard 300, and concludes the next day with the NASCAR Cup Series Autotrader EchoPark Automotive 400.