Business Wire
Heather Wilson
The global strategic communications advisory firm TrailRunner International on Tuesday announced the hiring of Heather Wilson, an industry veteran with more than two decades of communications experience, as a managing director in the firm’s Southlake office.
“Heather’s wealth of experience as a senior adviser to companies involved in major litigation, transactions, operational crises, and other special situations deepens our strength in these areas as we continue to grow as a firm,” says TrailRunner CEO Jim Hughes in a statement.
Before joining TrailRunner, Wilson was a senior consultant for the Silicon Valley communications firm Big Valley Marketing, where she led strategic, financial, and crisis communications for the firm’s cybersecurity and tech clients. Previously, she served as Managing Director and Head of California for SKDK, based out of Los Angeles, and as Managing Director and Head of the San Francisco office of Abernathy MacGregor, where she also led the firm’s digital and social media strategy.
Prior to that she led corporate and crisis communications on the West Coast for Weber Shandwick. Wilson also helped launch and serves as media advisor to the Silicon Valley-based nonprofit Project Include, which works to improve diversity and inclusion in the tech sector.
Wilson has worked with clients ranging from Silicon Valley startups to major consumer brands, financial services firms, professional sports teams, and the media and entertainment industry. She has handled a wide array of complex issues, including high-profile litigation, government investigations, data breaches, product issues, pandemic response, and airline disasters. As a media and crisis trainer, she has counseled celebrities, professional athletes, CEOs, and public officials.
“TrailRunner’s culture of collaboration and service to clients is truly exceptional,” says Wilson. “I look forward to putting my expertise to work on behalf of our clients and helping this remarkable team continue to go from strength to strength.”
TrailRunner International is a strategic communications firm that provides crisis communications, financial communications, and ongoing corporate communications support to the world’s top enterprises, institutions, and individuals. TrailRunner is headquartered in Southlake with offices in New York, Truckee, Calif., Nashville, and Shanghai. Learn more at trailrunnerint.com.
Wilson’s appointment is the latest in a series of senior-level appointments and promotions at TrailRunner. In February, the firm named Hughes CEO as founder Jim Wilkinson took on the role of executive chairman. Veteran industry leaders Jennifer Kuperman and Jen Crichton signed on as managing directors in February, and New York office head Kelly Wallace this month was named to the global role of chief operating officer.