Unleashed Brands
Michael Browning Jr.
Unleashed Brands, the leading youth enrichment platform company founded by TCU graduate Michael Browning Jr., announced this week that it has signed a lease for a new 50,000-square-foot headquarters at 600 E Las Colinas Blvd. in Irving.
Handout Unleashed Brands
The new office will serve as the future home base for the Unleashed Brands platform, which includes Urban Air Adventure Park, The Little Gym,SylvanLearning, Snapology, XP League, Class 101, Premier Martial Arts and Water Wings Swim School.
The new headquarters will accommodate nearly 300 employees and position the company for continued growth over the next decade, according to a press release.
The space is designed to reflect the company's mission of helping kids learn, play, and grow — featuring a state-of-the-art training center to support franchise owners and teams across the multi-brand platform. The space will also allow for expansion through future acquisitions in the youth enrichment space, further strengthening the company's position as the leading platform for kids' enrichment and development.
"Our growth over the last several years has been incredible, and this move represents the next evolution of Unleashed Brands," said Browning, the company’s CEO, in a statement. "We're creating a headquarters that not only supports the needs of our growing platform but also provides a collaborative, inspiring environment for our employees and franchisees.”
Unleashed Brands supports over 1,400 locations, impacting more than 20 million families, according to its website. In August, Unleashed Brands was named to the Inc. 5000, the list of the fastest-growing companies in America.
A native of Arlington, Browning grew up in an entrepreneurial family. His parents, Mike and Sharla Browning, operated a laundromat, worked on a dairy farm, and later founded Browning Custom Homes, a North Texas homebuilding company. Browning has said he showed a knack for business early on, selling bracelets door to door, trading baseball cards, building websites in high school, and even launching a data analytics firm while at TCU, where he graduated in 2007.
In 2011, Browning launched Urban Air Adventure Park in Southlake. He and his family built the first park by hand, working every role from janitor to party host. Within a few years, Urban Air became a national franchise success and an innovator in the family entertainment space.
When the pandemic brought the industry to a standstill, Browning used the time to reimagine the future of youth enrichment. The result was Unleashed Brands, launched in 2021 as a unified platform of companies designed to help kids learn, play, and grow through purpose-driven experiences.
Browning is as an adjunct professor and executive in residence at TCU’s Neeley School of Business and gives back through the Unleashed Brands Foundation, which has donated more than $1 million to childhood cancer research, foster care support, and programs for children facing adversity.
Las Colinas, Browning said, provides the ideal centralized location to attract talent across Dallas-Fort Worth, host brand training with easy access to DFW International Airport, “and continue scaling for years to come."
Unleashed Brands plans to relocate from its current Bedford corporate office to the new location by the end of 2026.
The relocation also supports "Project Compass," the company's return-to-office strategy, designed to bring Unleashed Brands together under one roof. The organization has begun transitioning most of its remote roles to the Dallas–Fort Worth area, encouraging in-person collaboration, faster decision-making, and stronger cross-functional teamwork, company officials said.
"Bringing our team together in one location will make us a more agile, more connected, and more collaborative team," said COO Josh Wall, he, too, a TCU graduate. "This move is about creating a space that enhances how we operate, strengthens how we serve franchisees, and positions us to execute at the pace our growth requires."
Unleashed Brands continues to expand its portfolio and presence nationwide, with franchise growth across all brands and an increasing investment in technology, people, and resources.