Macy's on Friday will open its a Market by Macy's in Fort Worth's WestBend center, the company's second location of the "off-mall" concept. The first was in February 2020 at Southlake Town Square, the concept's national debut.
WestBend is at University Drive and the Trinity River. Market by Macy’s is a smaller format retail store, about 20,000 square feet, offering a curated assortment of "the best of Macy’s branded fashion within an easy-to-shop and open environment."
"The launch of the second Market by Macy’s location demonstrates Macy’s commitment to continue to evolve and innovate retail with a focus on customer convenience and discovery to drive customer engagement," Macy's said.
“To meet the needs of changing consumer behaviors, Macy’s continues to respond to better serve our customers,” said John Harper, chief operations officer of Macy’s, Inc.
“We’re excited about the value and enhanced shopping experience Market by Macy’s will bring to new and existing customers within the Dallas–Fort Worth community, building upon an ecosystem that gives our customers access to the fullness of the Macy’s brand, from on-mall to off-mall and full-line to off-price.”
The merchandise assortment includes categories such as men, women, kids, beauty, gifts, and home.
The “Trend Pavilion" highlights "fashionable trends, must-haves and new merchandise throughout the season."