From Deductions to Direction: How Purpose Is Reshaping Charitable Estate Planning

As charitable motivations evolve, advisors and families are redefining estate planning—not just as a financial strategy, but as a reflection of values, purpose, and legacy.

The perception has long been that charitable giving through estate plans was primarily a tax strategy. Recently, we’ve seen a notable shift in how advisors engage with their clients’ approach to philanthropy through their estate plans. More individuals and families are now asking deeper questions about the impact they want to achieve and the legacy they want to leave. 

The focus on purpose-driven giving is reshaping how we approach estate and charitable gift planning, creating new opportunities for advisors, families, and community foundations to work together to craft estate plans that go beyond financial efficiency to reflect personal meaning, family values, and long-term community impact.

Tax Benefits Still Matter—But They’re Not the Whole Story

Recent changes to federal tax law have made charitable deductions less of a driving force. With deduction limitations and an increase in the standard deduction, many donors are no longer itemizing. As a result, the tax incentive to give isn’t what it used to be.

Here’s the good news: most donors weren’t giving just for the tax break. They give because they care—about their communities, their causes, and the change they want to see in the world. Advisors who recognize this shift can guide clients toward philanthropic strategies that align with their values, not just their tax goals.

Purpose-Driven Giving Is the Focus

We are seeing more individuals use their estate plans to reflect their values, support meaningful causes, and engage their families in long-term giving. This is especially true among emerging generations, who prioritize community impact and personal fulfillment.  In a 2024 survey by North Texas Community Foundation, the leading motivations for charitable giving were the desire to strengthen one’s community and the sense of personal meaning it provides.

North Texas Community Foundation helps donors and their advisors navigate this shift. Whether it’s through donor advised funds, legacy funds, or customized giving strategies, we work alongside families to ensure their charitable plans reflect what matters most to them.

Estate Planning as a Legacy Conversation

Estate planning is no longer just about transferring wealth—it’s about transferring values. Advisors are uniquely positioned to facilitate these legacy conversations, helping clients clarify their intent and communicate the “why” behind their giving to future generations.

These discussions often lead to more meaningful engagement with family members, especially when clients want to involve children or grandchildren in their philanthropic journey. North Texas Community Foundation frequently supports these intergenerational conversations, helping families build a lasting legacy of giving.

Looking Ahead

As tax laws continue to evolve, one thing remains clear: purpose-driven giving is here to stay. Donors are seeking trusted partners—advisors who understand both the technical and emotional dimensions of charitable planning.

By integrating values-based philanthropy into your advisory practice, you can deepen client relationships, differentiate your services, and help clients create legacies that make a difference.

Real life example

One client felt a deep sense of gratitude for her alma mater because of the support and guidance she received while in college—an experience that shaped her future. Wanting to give back, she chose to support programs and initiatives that would provide other students with the same opportunities she had. Through thoughtful conversation and guidance, she realized her vision of giving back could be made real through her estate plan. The result: a legacy that truly reflects her values.

Amanda Lewis, CAP®, CFRE, has more than 22 years of experience in nonprofit fund development. As Director of Charitable Gift Planning for North Texas Community Foundation, Amanda works hand-in-hand with professional advisors to develop and ensure charitable plans reflect what matters most to each client.

Janet L. Hahn, J.D., is a Shareholder at Decker Jones, P.C., a leading law firm in Fort Worth. Specializing in estate planning and business succession, Janet helps clients make informed decisions to secure their legacy for future generations.  Janet was honored as the 2025 Professional Advisor of the Year by North Texas Community Foundation for her exceptional service to clients. Beyond her legal practice, Janet is deeply committed to her community, serving on boards and committees including The Women’s Center of Tarrant County, Tarrant County College Foundation, Baylor Scott & White All Saints Medical Center, and Women Steering Business.