Fort Worth-based Alcon is welcoming a new name to its global-leading team eye-care team: Super Bowl 56 MVP Cooper Kupp.
The Los Angeles Rams wide receiver is partnering with Alcon as a “consumer advocate” to share his experience with eye allergies and help other eye allergy sufferers find relief with Pataday®.
This year’s campaign, “The Right Tool for the Job,” highlights Kupp’s personal struggle to find the right product to treat his eye allergy symptoms and how Pataday has delivered relief for his itchy allergy eyes on and off the field.
“When the seasons change, which, unfortunately, coincides with spring organized team activities [OTAs] and the dog days of training camp, my allergies flare up. In those weeks, when we’re outdoors working out, the pollen can really make my eyes itch and distract me from focusing on the small but crucial details of my work,” says Kupp, according to a news release presented by Alcon. “I use Pataday Once Daily Relief Extra Strength because it puts me in control of my allergy symptoms and it’s efficient. With just one drop in each eye, I love that I can count on 24 hours of relief from itchy eyes.”
Pataday portfolio of products offers fast, long-lasting eye allergy itch relief to the U.S. population affected by allergic conjunctivitis, which we know all too well about here.
Alcon’s promotion of Pataday in 2022 will include a full-scale media campaign, including organic and paid social content; partnerships with social media influencers detailing their experiences with eye allergies; and a drive for consumers to learn more about and try the product.
“Alcon is thrilled to welcome Cooper Kupp to the Pataday team as a consumer advocate for an important, but often overlooked, allergy patient need,” says Harvey Brown Jr., senior director of Dry Eye and Ocular Health at Alcon. “Through this campaign, we hope to encourage eye allergy sufferers to find targeted, fast-acting relief from their eye allergy symptoms.”