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Fort Worth-based TimelyMD, the leading virtual health and well-being provider in higher education, on Monday announced a rebranding, as well as new product features.
The TimelyCare brand represents the company’s growth from a pioneering, medical-only telehealth provider to one that now includes a portfolio of services designed to improve student outcomes, including mental health counseling, medical care, basic needs assistance, peer support, and self-guided wellness content, according to a press release.
“Expanding access to high-quality care isn’t enough. TimelyCare empowers students to create their own path to care through a single, virtual solution that delivers the agency, speed, and freedom of choice they’ve come to expect in their everyday lives,” said Luke Hejl, CEO and co-founder, in a statement. “We will continue to innovate, anticipate and invest in the future to transform care delivery models and drive positive health outcomes that make a difference on our campuses, in our communities and around our world.”
TimelyMD was founded in 2017 as the first virtual care company focused solely on serving college and university students. After experiencing explosive growth during the pandemic, the company built its own provider network, developed its own technology, and introduced the TimelyCare platform designed specifically for students in 2021.
The company recently was named the ninth-fastest growing health care services company in the country by Inc. Magazine and a top health care employer by Forbes.
Last year, Hejl was awarded an Entrepreneurs of Excellence by Fort Worth Inc.
TimelyCare’s refreshed brand will enjoy a celebratory unveiling at the NASPA Annual Conference starting Saturday in Boston.
TimelyCare has also rolled out expanded services.
The company has added Self-Care Journeys to its tools and resources to address some of the top issues that impact academic performance, including stress, healthy eating, healthy relationships, anxiety, depression and sleep. Rooted in therapeutic practices and delivered in ways Gen Z prefers to consume content — such as short videos, Instagram-style sliders and explainer articles — each journey contains highly visual, informative and engaging content based on provider-developed, gold-standard approaches.
Additionally, a new Symptom Checker allows students to complete a real-time, AI-powered self-assessment to quickly identify what may be causing them to feel a certain way.
“About half of students who have used our Peer Community or self-care resources have not had a provider visit in the last three months, underscoring the need to empower students with easy and self-guided on-ramps for support, wherever they are on their path to wellness,” said Nassim Bickham, TimelyCare vice president of care transformation.
TimelyCare has also introduced TimelyCampus, an improved care collaboration and administrative solution that helps campus partners more easily manage their virtual care program, ensure continuity of care, update customized care protocols and facilitate communication between TimelyCare and campus clinicians.
TimelyCampus is designed to lighten the load for campus counseling and psychological services staff through real-time visibility and access to the most critical aspects of their program within the platform.