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The COVID-19 pandemic has had an unprecedented effect on businesses worldwide, as many have been forced to close their physical locations and transition to an online presence. With the world rapidly evolving and changing, business owners need to ensure that their websites remain up-to-date and effective. Here are some tips on how to adjust your website to keep your business afloat during these turbulent times.
Build a Dynamic Website
An interactive website is often seen as more engaging than a static one because its constantly evolving content gives viewers something new every time they visit. A few ways this could be accomplished include adding quiz/polling options; embedding videos or podcasts; or using animations or GIFs. Depending on budget constraints and technical proficiency, certain types of dynamic content may require third-party services. However, implementing even just one type would still bring noticeable value thanks to increased viewership numbers and engagement rates.
Make Navigation Easier
The most important aspect of a website is its navigation. Your website must be intuitive for new visitors, so customers can find what they’re looking for quickly and efficiently. To achieve this, you should look into simplifying menu items, reorganizing categories or subcategories, highlighting active pages with bold or larger fonts, or even switching up the layout of the navigation bar itself. Additionally, since the majority of people browse websites from mobile devices, make sure that your website has a mobile version that is optimized for use on phones and tablets.
Use Coding Tools to Make Repairs
Broken links can lead to frustrated customers and cause them to leave your site altogether. Unfortunately, they tend to go unnoticed until it’s too late. To prevent this from happening, you should regularly use online coding tools to check if there are any broken links on your website. If you do find any broken link errors, then it’s a good idea to investigate why they occurred in the first place so that you can avoid similar ones in the future. Need a refresher on coding? There are lots of online resources that can help, such as Code Profs.
Use PDFs
The use of PDFs for your website has many benefits, including their ability to preserve document formatting when viewed on different devices, making them ideal for sharing important content, such as manuals or reports. Additionally, PDFs can make it easier for users to download and print important information, making your website more user-friendly and accessible. If you want to separate PDFs, click for info to learn about an online PDF-splitting tool.
Add Compelling Infographics
Infographics are an excellent way for businesses to visually summarize data points in an organized manner, which makes them perfect for website content. Not only do infographics convey essential information easily, but they also help draw attention to certain elements to keep viewers engaged.
Have an Up-To-Date Blog
An up-to-date blog is an excellent method for companies to stay in touch with their consumers and share updates about their industry and products quickly. By subscribing via email, engaging on social media channels, or guest blogging, businesses can keep followers informed of current developments over extended periods instead of relying solely on short-term promotional campaigns. Furthermore, a regularly updated blog boosts the possibility that viewers will return frequently due to fresh content being posted often.
Enhancing your website could have significant benefits for your business, and the process doesn't have to be time-consuming or expensive. By taking measures like adding infographics and PDFs to your site and improving navigation, you can create a dynamic website that invites users to spend more time on every page. This, in turn, will allow you to grow your business exponentially.
Courtney Rosenfeld started Gig Spark to be a resource and the first step for people who are looking to join the gig economy, either to supplement their income or as a way to fulfill their dreams of becoming an entrepreneur.