Texas Capital Bank
Rusty Anderson
In 2021, Texas Capital Bank set out on its journey to transform commercial banking in Texas. Unbridled innovation, audacious goals, epic success — three aspirations that have driven every initiative the bank has undertaken since. Rusty Anderson joined Texas Capital Bank at the height of this transformation as Fort Worth Market President, leading the region’s Market Leadership Team. He leverages a background in commercial banking to advise on strategy with a refined focus on Texas markets.
For fast-growing businesses in emerging markets, especially here in Texas, it is certainly possible to outgrow your bank— which is why, according to Anderson, businesses should look for banking partners that can grow with them throughout their lifecycle.
“Frankly, most of our new clients are those that were with a smaller independent community bank, and their company had simply outgrown their bank's capabilities,” Anderson says. “We see this both from a capital perspective and a lack of sophistication in the products and services being delivered to clients like them.”
So how do you know if your bank is equipped to serve your business as it grows? Anderson identified three primary considerations:
1. They truly deliver on the full extent of their capabilities, with consistency. Touting a roster of products and services is meaningless without relevant application and consistent execution.“ Texas Capital Bank’s truly full-service capabilities allow us to better serve our clients,” Anderson says.
2. Local teams prioritize your experience and success as a client. You’ll want your bank to deliver the full roster of services quickly and actively demonstrate “the ability to be responsive and accommodative,” Anderson says. “Full-service is the ability to say ‘yes’ to every request about your banking capabilities.”
3. They’re actively invested in initiatives that improve your experience and outcomes. Referencing Texas Capital Bank’s transformative investments in technology and talent retention, Anderson stresses the importance of offering effective resolutions to pain points for clients. “It’s the ability to provide,” he says. “Clients need to see and know that you’re an advocate for their positive experiences.” Looking ahead, Anderson is optimistic about the future of Fort Worth businesses and Texas Capital Bank’s ability to deliver a transformed commercial banking experience to his clients.
As we continue building the gold standard for doing business in Texas, we invite you to experience the next generation of banking. Call Texas Capital Bank’s Fort Worth office at 817.852.4000 or visit texascapitalbank.com to learn more about our services.
Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views and opinions of Texas Capital Bank.