Texas Capital Bank
Eric Hyden
In the past, private wealth management and banking were limited to financial services such as asset management and wealth planning. Today, financial institutions can offer a variety of additional services including financial planning, investment insights and counsel on complex estate planning. Online banking has made private banking more accessible than ever, with clients able to exercise more control over their wealth by observing and evaluating their whole financial picture. Hear from Eric Hyden, Executive Director and Senior Private Client Advisor at Texas Capital Bank, on the current state of private banking and what it means to build trust with clients today.
How has your background contributed to your success as a leader within the Texas Capital Private Wealth organization?
I’ve been in this business 34 years—a long tenure that began with my first degree in business from Southern Methodist University. The bank I started with was where I served as an Estate Administrative Trust Officer. In my many years in that role, I found that working for the total good of the client, rather than one part of their financial picture, was much more rewarding.
Over the course of years developing an expertise in trusts, estates and investments, you see generational wealth develop and prosper in real-time—including how that wealth transfers. I believe that planning for generations of families is the most important service we offer at a full-service financial institution. It’s an exciting experience to be a part of. Specifically, seeing your Wealth Strategist, Trust Officer and Investment Advisor demonstrating synergy as a team and with the families they serve.
How is Texas Capital Bank different from other financial institutions?
Texas Capital Bank as an institution has earned the right to position itself as a premier provider. Here, ideas are generated upward. There is a receptive ear from leadership to make things better and perpetually improve upon what we do every day. As a professional in this field, there’s a certain confidence that comes with working for a reliable institution like Texas Capital Bank. I can talk with clients regularly and feel confident offering recommendations because I trust my colleagues and partnering teams to deliver.
How do you go about building trust with your clients?
The goal should be to listen first. I try to offer a sympathetic, yet-curious ear. Clients will tell us what they want to accomplish; it shouldn’t be the other way around. We work to make the experience as mutually beneficial as possible and eliminate worry for our clients.
How has the private banking landscape changed?
There is no question that technology has been the most significant change in private banking. Advancements are near constant. For example, I have noticed an increased desire from clients to have an interface that lets them observe data and analytics in real time. It’s been wonderful to be able to bridge that gap with technology and interact with your clients in that new way. Clients are still very concerned about preserving their assets, but now newer dimensions of value, like intellectual property, are also changing the landscape. Texas Capital Bank does an excellent job at recognizing and staying ahead of those changes.
What are you most excited about this year in terms of Texas Capital Bank’s success?
Last year was huge for us, but this year has me just as excited. In addition to launching improved internal processes that help us better align and engage with our clients, we will be introducing so many new products and solutions. I’m particularly looking forward to our new Family Office services, our refreshed digital Private Wealth Advisors Client Portal and to see what extraordinary things come from the Texas Capital Bank Charitable Gift Fund. Things around here are always changing for the better, and that’s something worth staying excited about.
To learn more about Texas Capital Bank Private Wealth Advisors, visit texascapitalbank.com.
The views and opinions expressed in this article are those of the author and do not necessarily reflect the views and options of Texas Capital Bank.
PWA Disclaimer: https://www.texascapitalbank.com/wealth-management/services-solutions#Disclaimers