Courtesy of Agency Habitat
Agency Habitat's office at 2733 Cullen St.
A former warehouse just north of West Seventh Street has transformed into the headquarters of Agency Habitat, and with everyone now settled in, the marketing firm is ready to show off its new home.
Agency Habitat will host a grand opening party Nov. 4 at 2733 Cullen St. — an open house dubbed the "Hab Bash," featuring complementary food and drinks from nearby neighbor Fort Brewery, as well as live music by DJ Sober. The event is open to the public, and attendees are invited explore the agency's space, decked out with high-tech elements, modern finishes, and amenities like a restaurant-sized bar, game loft, and more. The space also includes an on-site, full-service audio/video production facility, Lowtown Studios — a separate enterprise by Agency Habitat's president and CEO Neil Foster.
“We wanted to build a place where people could enjoy working together,” Foster said in a statement. “I never understood the traditional agency model of people moving up and moving into offices, effectively separating themselves from their team and cutting off the chance for communication and collaboration. Nobody at Agency Habitat has an office; nobody has an assigned seat. We encourage everyone to come in and sit with whom they need to in order to get their job done that day — and that might be different every day.”
Formerly GCG Marketing, Agency Habitat rebranded in 2020 not long after moving from its previous offices on West Seventh Street to Cullen Street. The new office, designed by executive creative director Lauren Coleman in partnership with Dallas-based Coveal Studios, sports an open floor plan with collaborative spaces; private, soundproof phone booths; a technology center with iPads, iPhones, and other equipment available for employees; and other perks.
Right next door is Lowtown Studios, a fully equipped production studio with four sound stages — including a full test kitchen and the largest three-wall green screen in DFW — as well as a sound booth, editing suite, client lounge, and dressing room. Clients like 7-Eleven, Endo Aesthetics, and MOOYAH have already utilized the space for the creation of social content and high-end photo and video productions.
“As the agency continued to move into new media and content creation, we knew we had outgrown our previous space,” Coleman said in a statement. “We needed an environment that could work for us. We built Agency Habitat to be our own content creation playground. Every wall, tile, common space, and even bathroom was designed to help us create content for our clients. With how fast social media moves, we needed a space that could help us move even quicker and smarter.”
RSVP information for the grand opening party is available here.