Adobe Stock
Ben E. Keith on Tuesday announced the hiring of Aimee Lakotas as vice president of marketing.
Lakotas’ appointment became effective Sept. 7, according to a press release.
“Ben E. Keith Foods continues to grow in a highly competitive marketplace, and to retain our leadership position requires compelling, innovative and well-targeted cross-channel marketing," said David Werner, senior vice president, independent sales and marketing. "Aimee Lakotas, with her proven expertise in brand marketing, is the perfect person to ensure we are reaching the right audiences at the right time with creative and impactful marketing programs."
Established in Fort Worth in 1906, Ben E. Keith is the nation's fifth-largest broad line foodservice distributor and operates today with nine divisions shipping to 17 states.
Most recently, Lakotas was vice president of marketing at 2nd Avenue Thrift Superstore and Greendrop, an innovative retail model that combines thrift stores with recycling distribution centers, according to a press release.
She previously spent more than a decade in marketing leadership roles at retailing giant JCPenney. She rose to the position of senior director, brand marketing, and led an 18-person team responsible for brand building and communications.
Earlier in her career, Lakotas specialized in sports marketing by developing and managing professional sports partnerships for several Fortune 500 clients.
Lakotas, a Dallas resident, has a bachelor’s in communications from Ohio University and a master’s in business with a focus on sports marketing.