Alex Lepe
In the beginning: Joe Griffin and Elyse Dickerson spent nine months in a lab at the UNT Health Science Center developing Ear Wax MD.
Fort Worth-based ear-care company Eosera announced this week that Walgreens, Walmart, Albertsons, and Kroger had joined the list of retailers nationwide selling its products.
Eosera had already established a footprint in the marketplace with major retailers, including CVS, Rite Aid, Amazon, and a variety of food stores.
The additions bring the company’s total number of locations to 28,000 in just more than five years on the market. In addition, 2022 is set to be the brand's best year ever, with a projected growth rate for 2022 over 2021 of 232%, and May 2022 sales up 1,000% over May 2021, according to a news release coinciding with the announced expansion.
“I am thrilled to see our products launch in major stores such as Walgreens, Walmart, Albertsons, and Kroger," says Eosera co-founder and CEO Elyse Stoltz Dickerson in a statement. “Our ultimate goal is to heighten the conversation around ear health, shed light on some of the most common ailments that can occur, and allow people to avoid doctor visits through preventive care. We're confident that the increased presence of our products in 28,000 retailers nationwide will continue to educate consumers on the proper ways to take care of their ears at home.”
The earwax removal industry is projected to surpass $164 million by 2029. Earwax impaction sends roughly 12 million Americans to the doctor annually. The ailment can cause a feeling of fullness in the ear, dizziness, tinnitus, and even communication delays in children. These numbers are further inflated among certain populations, such as children, seniors over the age of 65, and people who frequently wear devices such as hearing aids, earbuds, or ear plugs, which contribute to earwax buildup.
Each of Eosera's key products fills a significant gap in the home ear-care category, offering a variety of doctor-formulated and recommended options that have previously been absent from the market.
The flagship product, Earwax MD, dissolves earwax in just 15 minutes, and is the only clinically proven product on the market, according to the company. Its other products include Wax Blaster MD, Ear Pain MD, and Ear Itch MD.
The company has also expanded into the health tech space with Ear View MD, a Smart Otoscope that sends live footage and images of the external ear canal to a smartphone or tablet.