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Koddi, an advertising technology company based in Fort Worth, on Tuesday announced the appointment of three executives to lead key areas of the business.
Nanda Lella has been named chief technology officer, Harsh Jiandani has been named chief commercial officer, and Trevor Narayan has been named chief of staff, according to a press release.
"Commerce media is quickly evolving toward more personalized, privacy-focused advertising both onsite and offsite," said Nicholas Ward, president at Koddi. "The brands we work with are prioritizing advertiser and user experiences, a solid foundation with fast and scalable infrastructure, and the ability to maximize new partnerships and opportunities quickly.
“With the addition of these senior executives to Koddi, we can deliver even more improvements and innovations in the areas our customers and partners are prioritizing while ensuring they receive unmatched value.”
Lella brings more than 20 years of experience, having recently served as director of engineering at Meta where he was responsible for leading the team launching and building Meta's privacy and regulation framework and tools across their ads business. Prior to this, Lella served as a senior engineering leader at Amazon where he was responsible for the product vision, roadmap, team strategy, and overall execution of Amazon Live, as well as building their video ads delivery platform.
At Koddi, Lella will be responsible for the product strategy, roadmap, and execution across the product, engineering, and data science teams.
“I look forward to continuing to push the boundaries of what is possible in advertising technology and using AI to help our customers optimize their digital advertising efforts,” Lella said.
Jiandani brings global experience in the adtech industry, having recently served as the chief revenue officer at PromoteIQ, a Microsoft company, where he was responsible for revenue generation, go-to-market strategy, customer delivery, and partnerships. Jiandani also served as GM and head of sales at Xandr, formally AppNexus, where he successfully navigated one of AT&T's largest ad tech acquisitions in Xandr.
In his role at Koddi, Jiandani will be responsible for the marketing, sales, and partnership strategies and teams to drive revenue growth and market expansion.
Narayan brings vast experience in the technology industry, having recently served as a senior product manager at DoorDash where he was integral to building the DoorDash ads business. Prior to this, Narayan held positions at Google where he worked on the travel search team. Narayan's role at Koddi includes developing and implementing strategic plans for the company.