PMG
George Popstefanov
Fort Worth-based PMG on Monday announced the acquisition of Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business and marketing transformation for more than 40 years.
Camelot’s marquee customers include Intuit, Charter Communications, Experian, Michaels, and Whole Foods. The firm is located in Dallas.
“As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs,” said PMG CEO and founder George Popstefanov in a statement. “Camelot is a perfect complement to PMG’s hyper-focus on the customer.
Camelot
Sam Bloom
“The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to further PMG’s full-funnel, fully integrated model. Camelot has built an unrivaled video practice leading the industry. Their commitment to innovation and furthering the video industry is well aligned with PMG’s technological advancements, automation, and innovation.”
In addition to Fort Worth, PMG has offices in New York, London, Austin, Atlanta, and Cleveland. The firm employs more than 500 globally. Its work for brands such as Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack has received top industry recognitions, including Cannes Lions and Adweek Media Plan of the Year.
The firm has earned spots on Ad Age’s 2023 A-List, and selected MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year. PMG has also been selected Fast Company’s Best Workplaces for Innovators, Fortune’s 2023 No. 1 Best Places to Work, and Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work eight years in a row.
Popstefanov will be the CEO of the combined company, which will consist of almost 700 employees. In addition to Dallas, Camelot has offices in New York, Los Angeles, and Baltimore.
Integration of the companies will begin immediately, according to company officials.
“With the addition of nearly 160 Camelotians, PMG continues to invest in transformation that drives material impact for our customers across media, strategy, analytics, creative, all enabled by technology,” Popstefanov said. “Our customers push us daily to help them solve their biggest business challenges. Our commitment to heightened accountability and driving business impact has allowed PMG to work side-by-side with the C-Suite of top brands to transform for the future.”
Said Sam Bloom, CEO of Camelot, which has earned a place among Ad Age Best Places to Work, Inc. Best Workplaces, and Top 100 Places to Work by the Dallas Morning News: “PMG’s commitment to people and culture was one of the first things that caught our eye. Doing the right thing is never easy, but it’s clear that PMG has prioritized its values even when it was difficult. Camelot has always believed that a happy workplace environment leads to consistently satisfied clients, and we are excited about the bright future ahead and what it means for our people and our customers.”