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Fort Worth-based PMG said on Wednesday that it had acquired UK-based RocketMill, a leading independent, full-service digital marketing agency.
RocketMill is one of the UK’s fastest-growing independent full-service digital agencies. With the addition of RocketMill’s team of 200 employees across two offices in Brighton and London, the union boosts PMG’s existing London footprint.
The acquisition marks PMG’s second acquisition in its 13-year history. In October, PMG acquired Dallas-based Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV.
PMG CEO and founder George Popstefanov will lead the combined entity, which now totals about 900 employers worldwide.
“I am truly excited about how our teams will come together to expand our offering on a global scale to deliver unparalleled marketing solutions for brands,” said Popstefanov in a statement. “Our similarities across people, offering, and ambition made RocketMill an obvious choice for accelerating our expansion into Europe. We believe this move positions us for tackling the headwinds that today’s customers face globally and reinforces our philosophy of always changing for the better.”
Founded in 2010, PMG is a global independent digital company with offices in Fort Worth, Dallas, New York, London, Austin, Atlanta, Costa Rica, and Cleveland. Its work for brands such as Apple, Nike, Intuit, Experian, Whole Foods, Kohler, Momentive, CKE Restaurants and Sephora has received top industry recognitions, including Cannes Lions and Adweek Media Plan of the Year.
RocketMill, founded in 2009, has built a reputation as a best-in-class employer in the UK and was named The Drum’s 2023 Agency of the Year. Its clients include Dropbox, Skybet, Bare Minerals, Hyundai, Kimberly-Clark, and The Telegraph.
“Like PMG, technology sits at the core of our connected offering, underpinning everything we do and driving innovation for our clients,” said Tom Byrne, CEO of RocketMill. “Joining forces with PMG enables us to integrate our own technology and talent to enhance both the sophistication and scale of delivery for clients. We’re thrilled about the possibilities of what we can achieve together.”
Said Sam Garrity, chairman and co-founder at RocketMill: “In PMG, we found a partner that shares our cultural values. Both businesses have been recognized for how we look after our teams and have maintained that focus throughout fast growth. By coming together, we've created a huge win for our employees, including a future full of wonderful career opportunities for all.”