Simpli.fi Appoints Evan Kolter as Chief Financial Officer

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Simpli.fi, the Fort Worth-based firm that provides programmatic advertising and workflow solutions to agencies, brands, and media companies, on Thursday announced the appointment of Evan Kolter as chief financial officer.

Kolter succeeds Andries Marx, who led Simpli.fi's finance and human resources teams through rapid growth over the past 10 years. Marx is leaving the company to pursue other opportunities but will remain with the company through the end of the year for an orderly transition.

“Evan is an accomplished CFO with broad experience in driving value creation across multiple industries,” said CEO Frost Prioleau. “Evan's team-based approach will be a great fit for Simpli.fi as we continue to expand our team, our customer base, and set of solutions."

Most recently, Kolter served as Chief Financial Officer for Meriplex where he had responsibility for finance, accounting, taxes, and compliance. With more than 17 years of experience in finance, Kolter was responsible for providing the financial foundation that enabled the organization to reach its strategic objectives.

Prior to Meriplex, Kolter led organizations as both a CFO and executive vice president of finance. His experience spans multiple industries, focusing on banking and technology-enabled service providers, including TD Bank and Cardtronics.

Kolter has overseen successful implementations of change management and guided companies through M&A activities. Kolter Holds a bachelor's degree from the University of Tennessee in accounting and finance.

“I am excited to join a leading player in adtech and I look forward to helping Simpli.fi achieve its next chapter of growth and transformation," said Kolter. "I'm also very thankful to Andries as he has built an exceptional team of talented professionals that I look forward to partnering with as we plan for Simpli.fi's next chapter.”

Added Prioleau: “I would like to thank Andries for his outstanding contributions to Simpli.fi over the past 10 years. Andries has played an instrumental role in the growth of the company. Not only has he built strong financial and HR teams, he also helped form the positive culture at Simpli.fi that we still enjoy. We are thankful for all he has done, and we wish him the best in his future endeavors.”