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Fort Worth-based Social Factor, a leading digital agency focusing on social CRM and strategy, announced this week a new agency-level partnership with Emplifi.
Emplifi, based in New York City, is a leading customer engagement platform that enables global brands to bridge the gap between their social media marketing strategies and commerce capabilities.
“This partnership provides us with access to additional expertise — particularly in the growing area of social commerce,” said Scott Parker, CEO of Social Factor, in a statement. “By aligning ourselves with the leading customer engagement platform in the industry, we can now spot the social commerce trends that have a direct impact on our ROI in its simplest-to-measure form.”
Using best-in-class tools and AI-powered capabilities, Emplifi is a leading provider of customer engagement solutions that bridge the gap between a brand’s social media marketing, customer care efforts, and commerce capabilities.
Emplifi’s Social Commerce Cloud enables businesses to scale their social media and customer engagement outcomes by giving them the ability to create shoppable content across multiple social media platforms, while monitoring campaign performance in real-time. Thousands of global brands and Fortune 100 companies — including McDonald’s, Ford Motor Company, and Delta Airlines and more — use Emplifi to deepen their customer relationships and expand their exposure across social media channels.
With access to Emplifi’s customer engagement platform, Social Factor is poised to gain actionable intelligence to help the brands it supports drive measurable results across their social media channels, according to a press release.
The valuable insights provided by Emplifi can now be applied across Social Factor’s four pillars of innovation, including strategy, technology, engagement, and intelligence, to help their client base increase its overall business value and worth.
“We’re truly excited to be working with Emplifi’s best-in-class customer engagement platform,” Parker said. “They have an unmatched reputation in the industry for applying a unique focus on the intersection of marketing, commerce and customer care, earning them a leading position among customer engagement platforms in the social commerce marketplace.”
Said Brody Jones, VP of sales for North America: “This partnership is a big deal for Emplifi, and our team couldn’t be happier. Social Factor’s innovative and collaborative approach to social media marketing aligns perfectly with Emplifi’s commitment to delivering world-class customer engagement solutions for brands around the world. I can’t wait to see what we achieve together - and all the brands that will benefit from this partnership.”